• The Microsoft LinkedIn Deal: What it means for advertisers

      While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

      Ginny Marvin/ Marketing Land- 55 readers -
    • What business leaders should know about digital transformation

      “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

      Trond Lyngbø/ Marketing Land- 69 readers -
    • Google (finally) launches cross-device retargeting

      Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

      Ginny Marvin/ Marketing Landin Google Retargeting- 52 readers -
  • Micro-wins: The true secret to AdWords success

    “8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even written these types of articles myself.

    Marketing Landin Paid Search- 6 readers -
  • StepsAway launches in-store, WiFi-based marketing for retailers

    Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an in-store WiFi-based solution for individual retailers that can tap into CRM databases and deliver more personalized promotions to in-store shoppers. The company’s flagship, mall-based offering requires the shopper to get on WiFi (there’s no ...

    Greg Sterling/ Marketing Land- 7 readers -
  • Why some ad tech vets have doubts about Havas’ new transparency platform

    While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements while being as clear as a muddy pond. This week, the pond’s muddiness was confronted by major ad group Havas, which launched a platform that the company says is the first to offer full visibility into the programmatic digital ad system in real time.

    Marketing Landin Display- 10 readers -
  • How to create remarkable offers and increase your conversion rate

    Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy to do now, with web design tools for all experience levels and testing tools that empower marketers to dive into every aspect of their analytics.

    Marketing Landin How To's- 6 readers -
  • What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

    Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod shuffle for her birthday, because it meant she could finally combine everything she liked in an extremely lightweight, easy way. Or so she thought. The iPod shuffle proved to be a nemesis to the family. Her birthday was in December.

    Marketing Land- 11 readers -

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