• The Microsoft LinkedIn Deal: What it means for advertisers

      While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers. In past years, Bing Ads executives have talked about the breadth of user data that Microsoft has spanning work and personal accounts and hinted at ...

      Ginny Marvin/ Marketing Land- 46 readers -
    • What business leaders should know about digital transformation

      “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

      Trond Lyngbø/ Marketing Land- 60 readers -
    • Google (finally) launches cross-device retargeting

      Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

      Ginny Marvin/ Marketing Landin Google Retargeting- 48 readers -
  • The Mufasa Metric: Rethinking attribution in the Engagement Economy

    Attribution has traditionally been the bane of all marketers, but we’re no longer doomed to continue the old ways of thinking about it. Why is this good news? Because the metrics that we marketers have customarily used to measure and showcase our success are running out of steam. The Engagement Economy is catapulting the shift in our thinking and techniques from old school m ...

    Marketing Land- 7 readers -
  • Amazon launches self-serve marketplace for subscription-based sellers

    Many companies that offer a subscription-based product or service have an easier way to sell their wares to Amazon.com customers with today’s launch of Subscribe with Amazon, a self-serve platform that’s already being used by several major publishers and well-known brands. Subscription offerings are available to consumers now on a dedicated subscription storefront.

    Matt Mcgee/ Marketing Land- 9 readers -
  • 5 must-dos for SEO beginners

    You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know.

    Jordan Kasteler/ Marketing Landin SEO- 8 readers -
    Earlier about the same topic:
  • Images: Your easiest page speed win

    Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and because users want fast sites, Google does, too. Sites that are fast do better than slow sites in Google’s search engine rankings, all else being equal. Now, there are areas related to page speed where you need technical developers who can ...

    Kristine Schachinger/ Marketing Landin SEO- 7 readers -
  • ColorTV adds search to its OTT services with purchase of Guidebox

    ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of online TV that are not named Netflix or Amazon. The company — founded last year — recently added a key new tool to its arsenal, announcing it has agreed to buy TV search and discovery provider Guidebox. Deal terms were not made public.

    Marketing Land- 8 readers -
  • My advice to Google and Facebook on brand safety

    What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major advertisers like Johnson & Johnson, AT&T, Verizon and hundreds of others have pulled their advertising from YouTube and Google Display Network because it was showing up next to hate-promoting videos.

    James Green/ Marketing Landin Social Display Google- 4 readers -
  • 4 ways to measure and realize the value in your content

    How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the first impression a customer will have of your company — or it ...

    David Booth/ Marketing Landin Content- 12 readers -

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