• 5 Disruptions Reshaping Modern Marketing

    Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t enough, there are more than 4,000 martech companies, each offering a solution to at ...

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  • Marketing Day: SnapChat ads, SEO projects & Evidon

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. How to test (and perfect) nearly everything in PPCJul 27, 2017 by Andreas Reiffen Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.

    Barry Schwartz/ Marketing Landin SEO- 8 readers -
  • Five things retailers must do this summer to prepare for holiday shopping

    For consumers, the holiday shopping season is a long way away; however, retailers know they need to be gearing up over the summertime to be ready for Black Friday and beyond. The importance of the holiday season isn’t lost on retailers, with nearly three quarters admitting that this time of year accounts for ~20% of their annual sales.

    Marketing Land- 9 readers -
  • 5 ways companies can improve their mobile user experience

    This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars in energy bills? I mention this purchase for two reasons: First, Nest’s user experience was one of the better ones I’ve ever seen; and second, it got me thinking about how companies could make their mobile user experiences significan.

    Aaron Strout/ Marketing Land- 12 readers -
  • Evidon launches ‘first commercial-grade’ GDPR solution

    Less than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched a beta version of which it says is “the first practical, commercial-grade solution” to collect user permissions in compliance with GDPR. Called the Universal Consent Platform, it updates the company’s previous Site Notice Platform, which ...

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